At Atelier V.V., we revive a timeless craft – blockprinted handmade wallpaper.
This exquisite technique, prevalent until around 1950 for high-end wallpapers, traces its roots back to the 18th century. Using wooden blocks, we meticulously print patterns onto painted sheets or rolls of paper. Each color in the design requires a new print, preserving a method unchanged since the 18th century.
The printing machine itself has remained a symbol of enduring craftsmanship, untouched by modernization since its inception. The paint we use is a distemper paint, crafted with natural binders and pigments, a recipe that persisted until the era of plastic-based acrylic paints.
Blockprinting, an artistry once synonymous with wallpaper production, yielded to the efficiency of machine printing - from rolls (19th century) to screenprinting (20th century) and, finally, offset printing. The last blockprinted wallpaper in Belgium rolled off the presses in the UPL factory in the fifties. However, with each evolution, wallpapers lost a bit of their tactile essence.
Today, wallpaper is often associated with mass-produced, industrially crafted items that follow fleeting trends, ready to be replaced tomorrow.
At Atelier V.V., we are on a mission to resurrect this ancient art in our corner of the world. Dedicated to preserving the authentic charm of blockprinted handmade wallpaper, each roll is not just a piece of décor; it's a testament to tradition, artistry, and a commitment to bringing the tactile beauty of the past into the present.
Crafting Practical Perfection with Atelier V.V. Wallpaper
Practicality meets artistry at Atelier V.V. Our unique approach allows us to redefine your wallpaper experience.
Endless Color Possibilities in Small Batches:
Our dedication to craftsmanship means we can print our patterns in any color your heart desires, even in the smallest batches. No need to compromise on your vision – we bring it to life with precision and care.
Tailored Rolls for Your Unique Space:
Say goodbye to excess or insufficient wallpaper. Our method enables us to print rolls tailored to fit the exact dimensions of your walls, minimizing waste and ensuring a perfect fit.
Pattern Reproduction with Historical Techniques:
Have a pattern you adore? We can reproduce it for you, using the same historical techniques that have graced wallpapers for centuries. Each reproduction is a nod to the timeless art of blockprinting.
Choose Your Canvas:
Selecting the right paper is crucial. We offer a choice of three: historical paper, crafted from wood or cotton, brings a touch of tradition; modern non-woven paper provides contemporary elegance. Unsure which to choose? Let us guide you through the options.
Pigments that Stand the Test of Time:
Our commitment to quality extends to the pigments we use. Whether historical pigments sourced from the earth (like ochre, green earth), charred organic materials (vines, peaches), or modern pigments such as oxide red, each one is chosen for its vibrancy and durability. Importantly, we avoid toxic substances like Cobalt or lead pigments, ensuring the safety and longevity of your wallpaper.